Impact of Functional, Social and Emotional Values for Consumption Values on Green Purchase Behavior among Youth: Empirical Study of Cosmetic Sector of Quetta-Pakistan

The theory of consumption values is used in this study to identify the variables that affect consumer behaviour while purchasing green products. And Impact Functional, Social and Emotional Values for Consumption on Green Purchase Behavior Among Youth Quetta city. When analyzing data from a questionnaire survey, one-way analysis variance multiple regression are used. was analyzed through SPSS. Descriptive Statistics explain check effect independent dependent variable. Pearson correlation test relationship among variables. We concluded there positive between purchase behavior, functional value, social value emotional value.